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In order to better promote the wider use of e-commerce in Shandong Province, and to promote the transformation and upgrading of traditional enterprises, November, Shandong Province E-commerce Promotion Association Inaugural Meeting and Shandong Province First E-commerce Forum were held in the Gold Hall of Shandong Building. Shandong China Coal Industry&Mining Supplies Group, as Shandong E-commerce Demonstration Enterprise, Identified E-commerce Enterprise of Shandong Province, Shandong Province Key Recommended E-commerce Platform, and a Standing Director Member of Shandong E-commerce Association, was invited to attend the inaugural meeting. On behalf of the Group, China Coal leaderships, like, Li Zhenbo, Li Zhaopeng, the vice-president attended the meeting. The theme of the conference is "Transformation, Innovation and Development". At first, the General Assembly read off the constitution and electoral methods, voted to adopt a constitution, electoral practices and regulations, revealed an elected list of scrutineers, tellers , and elected director, executive director, chairman, vice chairman and secretary general for the Association. Shandong China Coal was elected as the executive director unit of Shandong E-commerce Promotion Association, and Group chairman, Mr.Qu Qing was elected as the first executive director. Mr.Xia Geng, Vice Governor of Shandong Province issued a congratulatory message to the General Assembly expressed the hope that after the establishment of Association, it could actively play a good bridge and link role between the government and enterprises, assist the government in policy advice and management service, reflect the diverse needs and willingness of enterprises, strengthen self-discipline, attach great importance to the construction good faith and bring together all aspects of the wisdom and strength to better promote the regional development strategy that "Two Districts, One Circle and One Area" and make outstanding contributions to the transformation and upgrading of the national economy. In the inaugural meeting, Shandong E-commerce Forum that promoted by Shandong Province E-commerce Promotion Association officially opened. E-commerce department executives of the leading companies of the Association, like, Luxin Group, Shandong Energy Group, Lushang Group, Shandong Hi-speed Group, and Shandong China Coal Group attended the forum and did a special report around e-commerce development trend, Internet financial, e-commerce transformation of traditional enterprises, cross-border e-commerce, e-commerce about staple commodities, cloud computing and big data. Mr. Li Zhenbo, China Coal vice-president, expressed that the establishment of Shandong Province E-commerce Promotion Association provided a platform for the e-commerce enterprises to exchange e-commerce development experience and share the application results of e-commerce and further enhanced the corporate philosophy. And thanks a lot for all of the leaderships' trust and support for selecting China Coal as the executive director unit of the Association. China Coal, next, would take this as an opportunity to actively explore a new development model of e-commerce, serve as role models to others, timely exchange and share e-commerce successful experience with others and make a good example for the innovation and development of province's e-commerce!